FXtra! The FX Crowley Company Blog



"Hey" became the most popular E-mail subject line in the President's re-election campaign.

“Hey” became the most popular E-mail subject line in the President’s re-election campaign.

Did you know that “Hey” was the Obama campaign’s most popular E-mail subject line during the 2012 presidential race?

Obama’s re-election campaign became famous for testing absolutely everything about its E-mails, from subject lines to font size to mild profanity, which by the way, got big clicks.   

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Photo Credit: By realjameso16 (Flickr) [CC-BY-2.0 (http://creativecommons.org/licenses/by/2.0)], via Wikimedia Commons

About the Author:
FX Crowley is a Public Affairs and Labor Relations Specialist, and former 15-year Business Manager of IATSE Local 16, San Francisco. A third-generation San Franciscan, FX can break down any football game from Pop Warner to the Pros and analyze it for hours. Contact to learn more ››